Marketing and sales are both aimed at increasing revenue. They are so closely intertwined that people often dont realize the difference between the two. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. difference between marketing and sales concept Many remain confused between these two concepts as there are many similarities between them. Both marketing and selling have the same aim of maximizing sales to increase profits for a company. However, despite overlapping, there remain many differences between marketing and selling that will be highlighted in this article.
In concept also, sales and marketing have much difference. Sales only focuses on converting consumer demand match the products. But marketing targets on meeting the consumer demands. Marketing can be called as a footboard for sales. It prepares the ground for a sales difference between marketing and sales concept
The difference between sales and marketing segmentation Seven differences between sales and marketing in an article written by Neil Borden called The Concept of the Marketing Mix. Expert Answers. Marketing concept, on the other hand, relies on customer needs and emphasizes customer satisfaction, thereby hoping to build longterm relations. Here, the product is manufactured as per the needs of the customer and the company tries to The marketing concept is a business idea, which states that the companys success lies in becoming more effective than the rivals, in producing, delivering and communicating greater customer value to the target market. It relies on four elements, i. e. target market, integrated marketing, customer needs and difference between marketing and sales concept Difference Between Sales and Marketing November 5, 2014 By Surbhi S 7 Comments In business parlance, sales refer to the exchange of products and services for money whereas marketing is a broad term that involves a chain of activities such as market research, promotion, and sales. Marketing Marketing is a longer term concept than sales and relates to forward looking strategies to understand customer needs, influence customer perceptions, and identify how a company can capitalize on that. The end result of the marketing process, and what it directly supports, is making sales easier. DIFFERENCE BETWEEN SELLING AND MARKETING. It is also the task of the sales department to sell whatever the production department has manufactured. Aggressive sales methods are justified to meet this goal and customers actual needs and satisfaction are taken for granted. Selling converts the product in to cash for the company in the short run. The difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. Marketing has been an evolving and ever changing aspect of organizational environment.